Founder Brand Building
Investors back people not just products. Cryptic builds your crypto founder personal brand through content, press and media authority.
Make Your Founders the Face of Your Brand
In Web3, projects with recognizable, trusted founders consistently outperform those that hide behind brand accounts. We handle everything from story mining and ghost-writing to engagement strategy, building a content engine around your founders' expertise.
Ghost-Writing
Expert ghost-writing across threads, posts, and long-form content that sounds exactly like the founder researched, opinionated, and authentic.
Story Mining
Deep discovery sessions to extract unique insights, experiences, and perspectives worth sharing with your audience.
Platform Strategy
Custom strategy for each platform, X, LinkedIn, TikTok, Instagram, with content pillars and a following strategy built to grow the right audience.
AI Clippings
Short video snippets created from podcasts, spaces, and interviews using AI tools optimized for social sharing to maximize reach from existing content.
Visual Assets
On-brand graphics and visual content for every post, maintaining brand consistency across all founder channels.
Analytics & Iteration
Weekly performance reviews, follower growth tracking, and content optimization based on what is resonating with your specific audience.
Choose Your Plan
- 2 platforms
- Story mining
- Following & engagement strategy
- Industry-specific deep dives & ghost-writing
- Up to 30 posts/month
- Management of 2 social channels
- Visual assets for all posts
- Up to 10 short-form videos (≤15s)
- Custom visuals
- Up to 10 AI Clippings
- Profile optimization
- Weekly content calendar
- Monthly analytics report
- 3 platforms
- Story mining
- Following & engagement strategy
- Industry-specific deep dives & ghost-writing
- Up to 40 posts/month
- Management of 3 social channels
- Visual assets for all posts
- Up to 15 short-form videos (≤30s)
- Custom visuals
- Up to 15 AI Clippings
- Profile optimization
- Weekly content calendar
- Weekly analytics report
- Weekly brainstorming sessions
- 5 platforms
- Story mining
- Following & engagement strategy
- Industry-specific deep dives & ghost-writing
- Up to 45 posts/month
- Management of 5 social channels
- Visual assets for all posts
- Up to 20 short-form videos (≤30s)
- Custom visuals
- Up to 20 AI Clippings
- Profile optimization
- Weekly content calendar
- Weekly analytics report
- Weekly brainstorming sessions
How It Works
Story Mining
Deep discovery sessions to extract your unique insights, experiences, and perspectives worth sharing with your target audience.
Strategy & Voice
Define platforms, following strategy, content pillars, and the authentic voice that resonates with investors, partners, and community.
Content Engine
Ongoing ghost-writing, deep dives, visual assets, AI clippings, and publishing on your behalf, Consistently and at scale.
Growth & Iteration
Weekly brainstorming sessions, analytics review, and content optimization based on what is driving real engagement and follower growth.
Reporting and Optimisation
Weekly or monthly reports with reach, engagement, follower growth, and top-performing content. We continuously refine based on real data.
What We've Delivered
Real results across Web3 brands worldwide.
Frequently Asked Questions
Ready to Build Your Founder Brand?
Book a free strategy call. We will map out a custom founder brand plan tailored to your project stage and goals.