About Cryptic

The people turning blocks into brands

Since 2020, a global team of Web3 strategists, KOL operators and brand architects scaling crypto's most ambitious projects. From Bybit and Binance to Algorand, OKX and Canton.

Web3 Brands

Web3 projects scaled across DeFi, L1 blockchains, RWA tokenization and token launches since 2020.

Team Members

Strategists, designers, account managers and KOL operators across nine global markets.

Cities

Active markets across MENA, Europe, GCC, APAC and Americas.

Our Story

Built in 2020. Battle-tested through every cycle.

Cryptic was founded in 2020 by Arya Nedaee with a single conviction: Web3 projects fail not because the tech is bad, but because the narrative is missing.

Six years and 200+ campaigns later, we operate from Dubai, London, Amsterdam and Riyadh, running KOL networks, PR strategy, token launches, and founder-led brand building for the projects shaping the industry.

Bybit. Binance. Algorand. OKX. Canton. Polymarket. Circle Alliance Partner. We’ve worked alongside the teams defining what Web3 looks like, and helped them get the attention their work deserves.

Leadership

The team behind the campaigns

Operators, strategists, designers and storytellers. Each with a track record in Web3 marketing, brand building and ecosystem growth.

Founder & CEO

Arya Nedaee

Forbes 40 Under 40. Founded Cryptic in 2020. Has led marketing for over 200 blockchain projects including Algorand, Bybit, OKX, and Polygon.

Executive Partner & COO

Stijn Dobbelaar

Oversees operations, client delivery, and execution across Cryptic’s offices in Dubai, London, Amsterdam, and Riyadh.

Chief Marketing Officer

Layonn Alexander

Leads marketing strategy, content production, SEO, GEO, and brand positioning across MENA, Europe, GCC, and APAC markets.

Head of Socials

Christopher Schoop

Leading social media strategy and content distribution for Web3 and crypto projects across X, Telegram, Discord, and LinkedIn.

Head of Operations

Dimitrije Isakovic

Managing project delivery, team coordination, and operational execution across the agency’s global offices.

+50

Team members worldwide

Strategists, designers, account managers, KOL operators and more across Dubai, London, Amsterdam and Riyadh.

Join the team →

FOUNDER'S NOTE

In Web3, attention is currency, but trust is what compounds.

When I started Cryptic in 2020, the industry was full of agencies promising reach. What was missing was substance, campaigns built on strategy, not noise. Six years later, that’s still the bet. We work with the projects that take their narrative seriously, and we go deep on every campaign we run. That’s the only way this scales.

Arya Nedaee

Founder & CEO · Forbes 40 Under 40

BEHIND THE SCENES