$4M+ Raised on CoinList
a Single Campaign —
Immunefi's Credibility-First KOL Campaign
Cryptic's credibility-first KOL strategy drove $4M+ in CoinList public token sale participation, generating 1.25M+ impressions with an 8.3% engagement rate, proving that trust-driven creator campaigns convert.
The Challenge
Immunefi is the leading Web3 security and bug bounty platform, protecting $190B+ in user funds across 500+ protocols and having prevented over $25B in hack damage. With that calibre of reputation, the stakes for the $IMU CoinList token sale were uniquely high, a poor campaign would undermine the credibility Immunefi had spent years building.
Dozens of projects compete for the same limited buyer attention in CoinList sale environments. Immunefi needed to stand out without relying on hype or speculative messaging that would conflict with their brand.
The target audience, informed, Western crypto participants, prioritises trust, reputation, and expertise over hype. Immunefi needed to reach this audience segment while positioning as the category leader in Web3 security during a high-stakes fundraising moment.
The campaign needed to generate conversion-oriented awareness, actual demand that would translate into sale participation, not vanity impressions. Every element had to be consistent with Immunefi's brand identity as the most serious, credible security platform in crypto.
Why Cryptic
Immunefi needed a partner who understood that this campaign had to be credibility-first, creator selection, messaging, and timing all had to reinforce the brand rather than dilute it. Cryptic fully managed Immunefi's KOL-led awareness strategy, aligning creator credibility, timing, and messaging with CoinList sale milestones throughout the campaign.
The Solution
Cryptic operated across three tightly coordinated workstreams to maximise the impact of the $IMU CoinList token sale campaign.
KOL Strategy & Activation
Creator selection was the most critical decision of the entire campaign. Cryptic identified and activated KOLs whose audiences skew toward informed, Western crypto participants, people who evaluate projects based on track record and fundamentals, not price speculation. Each creator was briefed to lead with Immunefi's core narrative: "Security is the next crypto primitive", a positioning that elevated the token sale beyond a fundraise and into a category-defining moment for Web3 security.
Narrative & Sale Positioning
Cryptic developed the campaign's central narrative around Immunefi's role as the security infrastructure layer of crypto. Rather than positioning $IMU as a speculative opportunity, messaging framed participation as alignment with the project that protects the rest of the ecosystem. This credibility-first framing was essential for reaching the trust-sensitive Western audiences Immunefi needed to convert.
Timing & Performance Optimization
All KOL activations were timed to align with CoinList sale milestones, warm-up content building in advance of the sale window, with peak creator activity coordinated to coincide with the highest-intent participation period. Campaign performance was monitored and optimised throughout to ensure engagement quality, not just reach volume.
Credibility Converted Into Real Demand
Cryptic's credibility-first KOL strategy delivered measurable results across every key metric, from capital raised to audience engagement quality.
Cryptic understood from day one that this couldn't be a typical KOL push. Thecredibility-first approach matched our brand, and the $4M raise result speaks for whatthat kind of strategic alignment can deliver.
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Credibility-Led Token Sale Campaign?
Cryptic specialises in KOL campaigns for high-reputation Web3 projects where brand integrity and conversion quality matter as much as reach.