Turning Creator Content into
a Single Campaign —
Measurable ROI
How Cryptic used Metricus to run a data-driven KOL campaign for Mantle, connecting content releases directly to on-chain market activity.
The Challenge
Mantle is a pioneering on-chain ecosystem with 879K+ followers on X.
Despite its scale and legitimacy, Mantle faced a challenge that even affects top-tier Web3 projects: knowing which KOL partnerships actually deliver ROI.
Standing out in a highly competitive content landscape where crypto audiences shift attention constantly.
Identifying KOLs with proven engagement, not just inflated follower counts, a persistent problem in the creator economy.
Proving KOL performance with hard data to ensure campaign ROI and justify future creator partnerships with confidence.
Why Cryptic
Mantle needed a partner that could not only activate the right creators, but also provide the analytical infrastructure to prove performance in real time.
Cryptic brought Metricus, its proprietary KOL performance and audience insights platform, to give Mantle live visibility into exactly which creators were delivering value and how content releases were impacting on-chain traction.
The Solution
Using Metricus, Cryptic analysed and activated 10+ KOLs across three content angles, with three top YouTubers serving as the campaign's headline activations.
Selection criteria prioritised demonstrated engagement quality, audience relevance, and content credibility over follower count.
Data-Driven KOL Selection
10+ KOLs activated through Metricus based on engagement quality, audience relevance, and content credibility, not just follower count. Three top YouTubers anchored the campaign as headline activations.
Content Angle: Product Utility
"Buy $MNT with Bybit Advanced Earn", dedicated YouTube content covering product utility and acquisition pathways for $MNT.
Content Angle: Ecosystem Credibility
"Mantle ($MNT) Update", ecosystem news and credibility content keeping audiences informed on Mantle's development.
Content Angle: Retail Activation
"200€ Cashback", incentive-driven retail activation content to drive engagement from a wider audience.
Live Performance Tracking via Metricus
Real-time tracking across impressions, viewer interactions (likes, comments, shares, sentiment), and chart volume correlation around video release periods.
On-Chain Impact Measurement
Metricus mapped content release dates directly to $MNT chart volume movements, proving that KOL content drove measurable market activity.
Performance That Proved Its Value
10+ KOLs activated, Three headline YouTubers, Three content angles.
Every metric tracked in real time via Metricus, from impressions and engagement quality to direct on-chain volume lift.
Cryptic's Metricus platform gave us something most KOL campaigns never deliver, actual proof. We could see in real time which creators moved the needle and directly tie content releases to market activity.
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Ready to Make Your
KOL Spend Accountable?
Cryptic combines KOL activation with Metricus, its proprietary performance intelligence platform, so every creator partnership is measurable, optimisable, and tied to real outcomes.
Mantle (@Mantle_Official) / X Mantle — The Distribution Layer Connecting TradFi & Onchain Liquidity Mantle Case Study PDF — Cryptic